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Sentiment Analysis: An Appraisal Approach to Trip Advisor Reviews Headlines

المصدر: مجلة البحث العلمي في الآداب
الناشر: جامعة عين شمس - كلية البنات للآداب والعلوم والتربية
المؤلف الرئيسي: Zaytoon, Heba Ahmed Ragai (Author)
المجلد/العدد: ع20, ج9
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2019
الصفحات: 207 - 227
DOI: 10.21608/JSSA.2019.75640
ISSN: 2356-8321
رقم MD: 1032530
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: AraBase
مواضيع:
تكنولوجيا المعلومات | شبكات التواصل الاجتماعي | التسويق الإلكرتوني
كلمات المؤلف المفتاحية:
Social Media | Appraisal | Evaluation | Promotional Texts | Trip Advisor Reviews
رابط المحتوى:
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المستخلص: Online reviewing behavior is a novel trend driven by the constant presence of social media users on online platforms. Review excerpts are samples of social interaction where reviewers evaluate and promote for travel destinations. They can also be categorized as electronic word-of-mouth (eWOM). The study focuses on the textual and ethnographic aspects of the texts. Its uniqueness lies in its examination of the utilization of positive emotional language for the purpose of indirect promoting, and the realization of these emotions through a range of grammatical structures and lexical choices. Since the content of the reviews is mainly evaluative, the paper aims at utilizing Martin and White's (2005) Appraisal framework as the one suitable for the analysis of the selected data. Evaluation in this context is supposed to evoke a shared emotional reaction between the reviewer and the reader towards appealing travelling destinations, and entice them to follow suit. Headlines are specifically chosen for analysis since they intensify the evaluation through summing it up focusing on the most appealing features. The study concludes that among the appraisal tools, 'judgment' and 'appreciation' prevail over 'affect,' which is instant and hard to retrieve at a later point in time.
ISSN: 2356-8321

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