Zakaria، B.، و El Meniawy، A. M. (2019). Measuring the Influence of Extreme Incongruence between Product and Celebrity Endorsement on Customer Purchase Intention: An Applied Study on Fast Moving Consumers Goods. المجلة العلمية للاقتصاد والتجارة، ع3 ، 557 - 582. مسترجع من http://search.mandumah.com/Record/1066880
Zakaria، Bernadette، و Aisha Mustafa El Meniawy. "Measuring the Influence of Extreme Incongruence between Product and Celebrity Endorsement On Customer Purchase Intention: An Applied Study On Fast Moving Consumers Goods." المجلة العلمية للاقتصاد والتجارة ع3 (2019): 557 - 582. مسترجع من http://search.mandumah.com/Record/1066880