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The Influence of Social Media on Business Administration Undergraduate Students’ Choice
| المصدر: | مجلة آفاق للبحوث والدراسات |
|---|---|
| الناشر: | المركز الجامعي المقاوم الشيخ آمود بن مختار إيليزي |
| المؤلف الرئيسي: | Benraghda, Abdelmadjid (Author) |
| مؤلفين آخرين: | Mushtaq, Ahmad Jahed (Co-Author) |
| المجلد/العدد: | مج5, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 35 - 43 |
| ISSN: |
2602-6546 |
| رقم MD: | 1306951 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media | Consumers | Attitudes | Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
Social media has become a significant communication instrument that everyone uses to connect to another person or a group of people or even organizations. People use social media to share their reviews, information, warnings, experiences, advice, and/or any kind of issues that are interesting to their friends or "connection". That information is a helpful source, which may influence consumer’s decision-making. Therefore, this study tries to investigate the advantages of social media on the consumers’ attitudes through descriptive analyses. Usually consumers tend to believe in what their friends recommend. Facebook, Twitter, or Instagram is the most common social media sites that people share their lifestyle, products, stories..., or even where they went for vacation. |
|---|---|
| ISSN: |
2602-6546 |
عناصر مشابهة
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بواسطة: المعايطة، نورا مرعي نواف منشور: (2022) -
Factors influencing customers responses to social media campaigns : a field study
بواسطة: Al Qutob, Morouj M. منشور: (2014)
