Role and Importance of Social Networks in Corporate Communication: Case of Tourism and Hotel Sector in Algeria
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: | جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Daoudi, Noureddine (Author) |
| مؤلفين آخرين: | Baghdad, Kourbali (Co-Author) |
| المجلد/العدد: | مج10, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 556 - 568 |
| DOI: |
10.33704/1748-010-003-034 |
| ISSN: |
2437-0932 |
| رقم MD: | 1528483 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Social Networks | Communication | Hotels | Tourism
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The hotel sector in Algeria is thriving. Hotels are required to multiply and diversify their commercial and communication actions in order to survive in this sector which is directly affected by the Covid-19 health crisis. The development of the Internet, social networks, and the popularization of their use in Algeria is an opportunity for the tourism sector and mainly hotels to develop commercial communication. In this article, there was an attempt to measure the impact and importance of social networks on hotels' communication in Algeria, and how do they influence customers’ behavior. We came to the conclusion that the hotel sector must go digital. Besides, hotels are encouraged to incorporate and utilize social networks as the main means of communication with a view to reach more customers. firstly, we will bring together a literature review on digital marketing, and secondly, we will measure the impact and role of social networks on the hotel sector in Algeria. |
|---|---|
| ISSN: |
2437-0932 |
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