Al Jarboa، F. A.، و Gardner، D. M. (1996). AN INVESTIGATION OF THE EFFECTS OF MOOD,TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS (رسالة دكتوراه غير منشورة). University of Illinois at Urbana-Champaign، إلينوي. مسترجع من http://search.mandumah.com/Record/616872
Al Jarboa، Fahad Abrahim، و David M. Gardner. "AN INVESTIGATION OF THE EFFECTS OF MOOD,TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS" رسالة دكتوراه. University of Illinois at Urbana-Champaign، إلينوي، 1996. مسترجع من http://search.mandumah.com/Record/616872