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Enhancing The Competitiveness Of Palestinian Pharmaceutical Companies Through Clustering

المؤلف الرئيسي: Qawasmeh, Ashraf E. (Author)
مؤلفين آخرين: Sultan, Suhail (Advisor)
التاريخ الميلادي: 2015
موقع: بيرزيت
الصفحات: 1 - 156
رقم MD: 702554
نوع المحتوى: رسائل جامعية
اللغة: الإنجليزية
الدرجة العلمية: رسالة ماجستير
الجامعة: جامعة بيرزيت
الكلية: كلية الدراسات العليا
الدولة: فلسطين
قواعد المعلومات: Dissertations
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المستخلص: The purpose of this research is to obtain a better understanding of how clustering approach could affect the competitiveness of the pharmaceutical companies in Palestinian. This study is a descriptive exploratory study, the researcher had used qualitative methods, and the researcher had used three tools to collect information, structured interviews, semi-structured interviews, and a documentary analysis. The researcher had done an onsite visits for the four factories which enabled him to observe the operations processes, The interviews questions were developed in order to measure the current clustering situation of the companies and their competitive advantages, the researcher had collected the data from the middle managers at each company. Cross tabulations and desegregations features have been used to analyse data, and to enrich the results to get a better defining of the findings. Qualitative data and weighting criteria were developed and explored to read the data in depth. The researcher found that the Palestinian pharmaceutical companies don’t apply the clustering concept, while they play as a potential innovative cluster, so the researcher recommended the companies to work as a cluster, where this will enhance their competitiveness