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Dynamic Hologram shows as a Digital Advertising Entry for Commercial Centers

المصدر: مجلة التصميم الدولية
الناشر: الجمعية العلمية للمصممين
المؤلف الرئيسي: Sadek, Shimaa Salah (Author)
المجلد/العدد: مج9, ع1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2019
الشهر: يناير
الصفحات: 89 - 101
DOI: 10.21608/IDJ.2019.83609
ISSN: 2090-9632
رقم MD: 985147
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
الإعلانات الرقمية | المراكز التجارية | الصور ثلاثية الأبعاد
كلمات المؤلف المفتاحية:
Hologram Shows | 3D Hologram | Commercial Centers | Malls | Digital Advertising | Dynamic Hologram
رابط المحتوى:
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المستخلص: The civilizational and socio-economic development resulted in a great jump in the availability of malls and commercial markets, due to its role in stimulating the economic growth and increasing the volume of investments and the effectiveness of these centers in the promotion of sales. As the malls and centers often hold a large variety of targeted buyers, which are exposed to various visual media outputs to lure shoppers, this necessitates the use of modern technology to attract and possess the buyer`s attention. Therefore, the research faces the problem of studying the dynamic holograms capability as a digital entry for advertisement in commercial centers and its ability to attract the attention of the Ad consumers. That is due to the power it possesses in charming consumers due to its threedimensional dynamic which is different from other visual effects, as it is considered one of the state-of-the-art three- dimensional visual displays. In addition to the probability of putting them to use in different areas within the commercial center. Hence, this study is concerned with demonstrating the capability of Holograms in creating effective advertising messages in malls as one of the cutting edge technological means. Which in turn carries the dimensional physical dynamic movement capable of capturing the attention of the advertisement consumer. The research follows the experimental approach to present two hologram shows as a digital advertising entry in commercial centers to reach an outcome. One of the most important results is that the effective employment of the dynamic holograms as a digital advertisement within malls, and commercial centers have the power to hold the attention of the receivers.
ISSN: 2090-9632

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