The Impact of the Communication Strategy in Achieving the Competitive Advantage of Economic Institutions
| المصدر: | مجلة طبنة للدراسات العلمية الأكاديمية |
|---|---|
| الناشر: | المركز الجامعي سي الحواس بريكة |
| المؤلف الرئيسي: | Bouhella, Chahira (Author) |
| المجلد/العدد: | مج4, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 1241 - 1256 |
| DOI: |
10.51841/2159-004-003-064 |
| ISSN: |
2661-7633 |
| رقم MD: | 1254830 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Communication | Strategy | Competitive Advantage | Mobilis Company | Environment
|
| رابط المحتوى: |
عدد مرات التحميل
13
| المستخلص: |
The present study aims to research the impact of the communication strategy in achieving competitive advantage of service institutions, focusing on “Mobilis” Company case. Its main objectives is to identify the concept of communication strategy, address the axis of competitive advantage and determine the importance of communication strategy to achieve the competitive advantage. Concerning the practical part of the study, it has to deal with the case of “Mobilis” Company. As far as the research method is concerned, this study is conducted following the descriptive analytical method. The obtained results presented an important outcome, that is the fact that the competitive advantage cannot be achieved without the strategic planning of the communication. |
|---|---|
| ISSN: |
2661-7633 |
عناصر مشابهة
-
Towards Diversification Strategies for Mergers to Maximize the Company's Competitive Advantage: Case Study on the Merger of the "Chevron" and "Texaco" Institutions
بواسطة: Zehar, Assia منشور: (2020) -
The Importance and Effectiveness of Using Icts in Achieving the Competitive Advantage of the Economic Institution
بواسطة: بالي، حمزة منشور: (2021) -
The Effect of Strategic Orientation on the Competitive Advantage: Case Study a Sample of Economic Companies in Biskra
بواسطة: Moussi, Sihem منشور: (2020) -
The Impact of Electronic Commerce on Achieving the Competitive Advantage of Economic Units through the Strategy of Cost Leadership Study in some Selected Companies in Iraq
بواسطة: Alsaqa, Zeyad Hashim منشور: (2022) -
The Impact of Strategic Planning on Achieving Competitive Advantage in Palestinian Insurance Companies
بواسطة: عمارة، عمر محمد عمر منشور: (2023)
