The Bet to Achieve Quality in Banking Information Systems Using Internal Marketing Strategies in the National Bank of Algeria
| المصدر: | مجلة البحوث في العلوم المالية والمحاسبية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hadjab, Moussa (Author) |
| مؤلفين آخرين: | Mezghiche, Abd Alhalim (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يونيو |
| الصفحات: | 581 - 601 |
| DOI: |
10.37169/1992-007-001-029 |
| ISSN: |
2543-3725 |
| رقم MD: | 1309478 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing Strategy | Information System | Modern Management Mechanisms | Algerian Banking Institutions
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
This research aims to determine the extent to which internal marketing strategies are adopted in Algerian banking institutions as a mechanism of modern management, the extent to which it reflects on the activation and improvement of their information systems quality, and its implications for the performance and competitiveness of Algerian banks. The research addresses the most important concepts and elements of the administrative systems and examines the case of one of the most important Algerian banks, the National Bank of Algeria, through a statistical exploratory study depends on a questionnaire directed to the frames of three central agencies: Reghaia, Rouiba, and Boumerdes agencies, leading to identify the relationship between study variables and the testing of their hypotheses. |
|---|---|
| ISSN: |
2543-3725 |
عناصر مشابهة
-
The Impact of Marketing Information Systems on Improving the Quality of Banking Services: A Case Study of the Bank of Agriculture and Rural Development
بواسطة: Athmani, Bachir منشور: (2024) -
The Effect of Information Systems Competency on Improving the Quality of Banking Services : A Field Study in Algerian banks
بواسطة: Bentata, Atika منشور: (2016) -
The Effect of Information Systems Competency on Improving The Quality of Banking Services A field Study in Algerian Banks
بواسطة: Bentata, Atika منشور: (2016) -
Management Information Systems Effectiveness in E-Banking Services
بواسطة: Kittaneh, Khairy M. منشور: (2017) -
Measuring the Service Quality of Marketing Information System Technology (MIST ): The Case of Jordanian Commercial Banks
بواسطة: Khatib, Fahed Salim منشور: (2003)
