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الرئيسية > Consultancy Project for NKONO>الوصف

Consultancy Project for NKONO

المؤلف الرئيسي: Al Ghamdi, Abd Alrahman
التاريخ الميلادي: 2012
موقع: نوتنغهام
الصفحات: 1 - 28
رقم MD: 597964
نوع المحتوى: رسائل جامعية
اللغة: الإنجليزية
الدرجة العلمية: رسالة ماجستير
الجامعة: University of Nottingham
الكلية: School of Business
الدولة: بريطانيا
قواعد المعلومات: +Dissertations
مواضيع:
نكونو | الصناعات الغذائية | المواد الغذائية | الكاميرون | التسويق
رابط المحتوى:
صفحة العنوان     
المستخلص     
قائمة المحتويات     
24 صفحة الأولى     

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المستخلص: This report is split into five key sections. The first section is regarding micro and micro environmental analysis of the industry in which NKONO operates. There were two main tools, which were used for the analysis. These were PESTEL and SWOT. The use if these tools allowed us to draw out the weaknesses that NKONO needs to address and the opportunities it could grasp. The next two sections was about comparing NKONO’s current activities with its competitors and also getting feedbacks from its existing customers on their opinion regarding NKONO’s current activities and how it could improve. The main findings from these analysis was that NKONO’s food was unique in terms of the taste and healthiness compared to its current competitors, however there were some activities that its competitors engage in that NKONO does not currently engage in. These analyses lead us to the last key section which was the recommendation. We thought NKONO should start by picking a launch day to make customers aware of a new food store that just opened in the Victoria Market, this launch day will be an opportunity to get customers to taste the food and give leaflets to their friends and families (See example of Leaflets and Vouchers in Appendix C and E). Also prior to the launch day, NKONO can send an article about the food store to Nottingham evening post (See Appendix E for example). This way the consumer would be made away of the launch day and will come out to have a taste.
وصف العنصر: باللغة الانجليزية

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