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Purpose: This research work seeks to investigate the major barriers and challenges prevailing of E-marketing within Saudi Arabian market. Aims & Objectives: The research paper focuses at serving three fold objectives. The first among them is the identification of the positive and negative factors that affect E-marketing in Saudi Arabia. The second focuses at evaluating the degree of saturation, as well as, the effectiveness and success of current methods of E-marketing in private organisations in Saudi Arabia. The last objective is concerned with identification of measures that may help in overcoming barriers and challenges to successful e-marketing in private organisations of Saudi Arabia. Literature Review: The literature review section of this research work aims at providing critical arguments and analysis through review of literary sources, which help in developing an in-depth understanding regarding the major barriers and challenges of E-marketing in the private organisations of Saudi Arabia. Research Methodology: This section provides adequate information regarding research design, approach, techniques, and methodology. The research collects primary data with the help of 100 respondents and survey method. Data Analysis: This analysis of primary data has been done with the help of mathematical operation and results have been represented through column-chart. Conclusion: The findings of this research indicate that technological infrastructure and social-cultural factors is the most significant barrier of E-marketing in this country. In order to overcome these barriers, the government along with Saudi business organisations should make appropriate efforts.
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