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Developing the Business of the Dar Almehbrah Institution

المؤلف الرئيسي: Al Sheraimi, Ahmed (Author)
مؤلفين آخرين: Freeman, Lynne (Advisor)
التاريخ الميلادي: 2010
موقع: سيدني
الصفحات: 1 - 41
رقم MD: 752785
نوع المحتوى: رسائل جامعية
اللغة: الإنجليزية
الدرجة العلمية: رسالة ماجستير
الجامعة: University of Technology, Sydney
الكلية: School of Business
الدولة: أستراليا
قواعد المعلومات: +Dissertations
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رابط المحتوى:

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المستخلص: Marketing strategies and customers are important elements in the process of business and marketing. This research paper is about a Saudi Arabian institution “ Dar Al mehbarah” which a builder institution. The aim of this research is to examine the current situation of the institution and its services. Moreover, examine the customer satisfaction and the problems they face in terms of service quality and other service aspects. Also the paper provided a recommended marketing plan and strategy which would be fit for the institution business. The methodologies that used in the research the qualitative and the quantitative research based on samples collected from the customer base.some different recommendation have been provided that would to help the institution to improvement its saturation.

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