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الرئيسية > תפיסתם של מªהלים בבתי ספר ערבי...>الوصف

תפיסתם של מªהלים בבתי ספר ערביים את המושג "שיווק בית ספרי", ועמדתם לגביו: הבדלים בין מªהלי על-יסודי למªהלי יסודי

العنوان بلغة أخرى: Arab school principals' attitude and perception of "School Marketing": Differences between high school principals and elementary school principals
المصدر: مجلة جامعة
الناشر: أكاديمية القاسمي
المؤلف الرئيسي: Dlashah, Walid (Author)
مؤلفين آخرين: Zubeidat, Ihab (Co-Author)
المجلد/العدد: ع22
محكمة: نعم
الدولة: فلسطين
التاريخ الميلادي: 2019
الصفحات: 185 - 215
ISSN: 1565-8090
رقم MD: 996157
نوع المحتوى: بحوث ومقالات
اللغة: العبرية
قواعد المعلومات: EduSearch
مواضيع:
المدارس العربية | التسويق | المدريين
كلمات المؤلف المفتاحية:
School Marketing | Teachers' Attitudes and Perceptions | Arab Education System | School Principals
رابط المحتوى:
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المستخلص: School marketing is based on the modern marketing concept, with the assumption that the acquisition of education is a rational process and a matter of choice and decision-making. Many parents choose schools in which the curriculum is best suited to their children based on their goals. The scientific literature describes three needs that arise and motivate schools marketing: Increasing students' number, improving school image and raising financial resources. The study purposes to examine the issue of school principals' attitudes towards "school marketing". The participants were 20 school principals, and the research uses a semi-structured qualitative interview tool. The results revealed that school principals are aware of the issue of "school marketing". The interviews indicated that the issue was at the top of their list of priorities, and they all said that they were directly involved in school marketing process and even oversaw the team. Nevertheless, no structured and systematic marketing plan was found among all of them, which led to the conclusion that there is a gap between their statements and their actual actions.
ISSN: 1565-8090

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