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تنافس المنظمات في الأسواق الدولية من خلال تبني المسؤولية الإجتماعية

العنوان بلغة أخرى: Concurrence Entre Entreprises Sur les Marches Internationaux Par L'adoption de la Responsabilité Sociale
Competition Between Companies in International Markets Through the Adoption of Social Responsibility
المصدر: مجلة اقتصاديات الأعمال والتجارة
الناشر: جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
المؤلف الرئيسي: محبوب، مراد (مؤلف)
مؤلفين آخرين: يزغش، كاميليا (م. مشارك)
المجلد/العدد: ع6
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2018
الشهر: سبتمبر
الصفحات: 218 - 229
ISSN: 2543-3709
رقم MD: 1065412
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
المسؤولية الإجتماعية للمنظمات | التنافسية | التوجهات الإقتصادية | Corporate Social Responsibility | International Economic Trends | Competitiveness
رابط المحتوى:
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المستخلص: تعرض هذه الدراسة إلى مفهوم المسؤولية الاجتماعية للمنظمات ومختلف المقاربات الاجتماعية التي تناولتها، وتحاول ربط ذلك بالجانب الاقتصادي من خلال توضيح تأثيرها علي طريقة المنافسة في الأسواق الدولية، وذلك في ظل اتجاه العديد من الهيئات العالمية نحو إلزام المنظمات بتحمل نتائج عملياتها الإنتاجية والخدمية، وقد بينت الدراسة مختلف الفوائد التي يمكن أن تحصل عليها المنظمات جراء تبنيها للمسؤولية الاجتماعية في أنشطتها الاقتصادية وفي طريقة تعاملها مع مختلف الأطراف ذات المصلحة مثل العملاء، الموظفين، الحكومة جمعيات حماية البيئة وحقوق المستهلك.

This study is exposed to the concept of Corporate Social Responsibility, and various social approaches that dealt with, and to try to connect with the economic aspect by clarifying its impact on the mode of concurrency in international markets, and considering the leadership of many international agencies to compel organizations to assume the results of their production and services, the study has shown various benefits that can be achieved by organizations through the adoption of social responsibility in their economic activities and in their how to deal with various stakeholders such as customers, employees, government, environmental protection associations and consumer rights. In order to answer the problem of studying the determination of the impact of the adoption of social responsibility on the competitiveness of organizations in international markets, the descriptive approach was used to clarify the theoretical aspects of the subject. The analytical approach was based on the determination of the relationship between social responsibility and the competitiveness of organizations. The problem of the study was approached according to four axes: First: the concept of social responsibility and its dimensions. Secondly: the international motivations behind the adoption of social responsibility in organizations. Third: some efforts in the area of social responsibility. Fourth: The importance of adopting social responsibility in strengthening the competitiveness of organizations. In this context, the study revealed that the adoption of social responsibility helps the organization to maintain itself and to make it more acceptable by the elements of its external environment, be it the clients or the associations concerned, The study also pointed out that the application of social responsibility in organizations remains subject to financial returns, not moral returns that could benefit the community only. Terms of study: Corporate Social Responsibility (CSR): is the achievement of profit objectives in accordance with the constraints imposed by society, as well as the continuous commitment of companies to act ethically, to contribute to economic development and to improve living conditions of workers, their families and society. Competitiveness: The ability of the organization to formulate and implement strategies that make it better for other organizations working in the same activity, respecting the rules and in a level playing field. International economic trends: economic globalization, total quality, protection of the environment, respect of the ethical principles in force, sustainable development, etc.

ISSN: 2543-3709