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|a ara
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|b مصر
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| 100 |
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|9 576477
|a توفيق، أميرة على محمد على
|e مؤلف
|q Tawfiq, Amirah Ali Mohammed Ali
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| 245 |
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|a العقبات التى تحول دون اعتماد الصناعات الصغيرة على التجارة الإلكترونية:
|b دراسة ميدانية على بعض الصناعات الصغيرة والمتوسطة في مصر
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| 260 |
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|b جامعة عين شمس - كلية التجارة
|c 2019
|g ابريل
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| 300 |
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|a 13 - 30
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|a بحوث ومقالات
|b Article
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|b The small and medium industries in Egypt face many obstacles that affects their performance in the national economy, such as weak marketing strategy and ability to expand, lack of cognition of modern methods of advertising, poor managerial experience, lack of skilled labor, poor planning and lack of long-Term strategy, besides the difficulties of penetrating new markets and in-crease its consumer base rapidly, plus the obstacles they face in the continuous competition through the current open economy worldwide. for this purpose, this study aims to figuring out solutions to improve the performance of small and medium-sized industries by relying on electronic commerce, especially electronic platforms in advertising and marketing processes, reaching new customers and penetrating new markets These studies include the Egyptian Economy, the economies of developing countries similar to the Egyptian economy and the developed countries, in order to benefit from all those successful studies and experiments. The scientific approach has been divided into two parts: the first is the case study of the Chinese e-commerce market and the Chinese company Alibaba, because China is considered as a development country. The second part is the field study conducted by the researcher to ascertain the validity of research hypotheses, through the preparation and distribution of a survey list to small and medium industries using the internet in their advertisement or electronic commerce operations. The data was collected either by sending the survey list by e-mail or through personal interviews. The case study showed what exactly the field study proved, which is the existence of a fundamental relationship between electronic commerce and increase the competitiveness of small and medium industrial enterprises. The application of e-commerce mechanisms requires a clear vision and a well-established plan. In addition, the owners of small and medium industries in Egypt are aware of the importance of incorporating electronic commercial transactions in their daily business and their impact on the performance by reducing costs and increasing sales.
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| 653 |
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|a التجارة الإلكترونية
|a الصناعات الصغيرة والمتوسطة
|a التنمية الاقتصادية
|a المنافسة الاقتصادية
|a مصر
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| 692 |
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|a الصناعات الصغيرة والمتوسطة
|a المنشآت الصناعية
|a التنافسية
|a التجارة الإلكترونية
|a رضا العملاء
|a زيادة التنافسية
|a مزايا التجارة الإلكترونية
|a الدفع الإلكتروني
|a عقبات التجارة الإلكترونية
|a تنافسية الصناعات الصغيرة
|b Small and Medium Industries
|b SMES
|b Electronic Commerce
|b Competitiveness of SMES
|b E-Commerce in Egypt
|b Online Payment
|b Barriers Adopting E-Commerce
|b E-Commerce Benefits
|b Customer Satisfaction
|b E-Commerce
|b Boost SMES Production
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| 700 |
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|a الحماقي، يمن محمد حافظ
|q Al-Hamaqi, Yomn Mohammed Hafez
|e مشرف
|9 98391
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| 773 |
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|4 الاقتصاد
|4 الإدارة
|6 Economics
|6 Management
|c 045
|e Scientific Journal for Economic & Commerce
|f Al-Maġallah Al-ʿilmiyyah Lil-Iqtiṣād Wal Tiğārah
|l 001
|m ع1
|o 0527
|s المجلة العلمية للاقتصاد والتجارة
|v 049
|x 2636-2562
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| 856 |
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|u 0527-049-001-045.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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| 999 |
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|c 1066552
|d 1066552
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