The Effect of Country of Origin on Egyptian Consumer Purchase Intention: An Applied Study on the Egyptian Automobiles Market
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Haroon, Susan Mohamed Abd Elsalam (Author) |
| مؤلفين آخرين: | El-Meniawy, Aisha Moustafa (Advisor) |
| المجلد/العدد: | ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | أكتوبر |
| الصفحات: | 495 - 504 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066572 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Country of Origin | Purchase Intention | Origin Image | Economic Development | Technological Advancement | Consumers’ Behavioral Intentions | Human Aspects | Products | Purchase Decisions
|
| رابط المحتوى: |
عدد مرات التحميل
8
| المستخلص: |
This research aims to explain the effect of country of origin on Egyptian consumer purchase intention by focusing on country of origin image dimensions. Data were collected from 319 respondents and analyzed using Structural Equation Modeling (SEM). Findings reveal that the dimensions of country image represented by the country’s economic development, technological advancement, and human aspects are key factors in explaining consumers’ behavioral intentions. Recommendations and limitations of the study are presented at the end. |
|---|---|
| ISSN: |
2636-2562 |
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