Impact of Marketing Costs and the Research and Development on the Profitability of Egypt's Pharmaceutical Companies
| المصدر: | المجلة العلمية للدراسات المحاسبية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة |
| المؤلف الرئيسي: | Abdo, Bassant Badr Eldin (Author) |
| مؤلفين آخرين: | Abouzeid, Walid Aboubakr (Co-Author) |
| المجلد/العدد: | مج1, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2019
|
| الصفحات: | 40 - 67 |
| ISSN: |
2636-3739 |
| رقم MD: | 1098795 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Costs | Research and Development | Profitability | Pharmaceutical Companies
|
| رابط المحتوى: |
عدد مرات التحميل
12
| LEADER | 02266nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1839936 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 591414 |a Abdo, Bassant Badr Eldin |e Author | ||
| 245 | |a Impact of Marketing Costs and the Research and Development on the Profitability of Egypt's Pharmaceutical Companies | ||
| 260 | |b جامعة قناة السويس - كلية التجارة |c 2019 | ||
| 300 | |a 40 - 67 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The main objective of this study is to examine the impact of marketing and R&D expenditures on the competitiveness of Egypt's pharmaceutical companies. In this report, Egypt Stock Exchange admitted pharmaceutical companies. Data estimator random-effect panel was used for this purpose. The results indicate that variables such as the size of a business, the capital-to-total ratio of assets and the debt-to-asset ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Legal concerns such as the absence of patent law and the framework for pricing are reasons for the poor partnership between R&D and marketing costs and its effect on income, The results indicate that variables such as the size of a business, the capital--ratio of assets and the debt--ratio affect profitability. Nonetheless, on competitiveness, business life, advertisement costs and spending in R&D are unsuccessful. Regulatory problems including the lack of & absence of patent law and pricing controls are reasons for the poor partnership between R&D and marketing costs and its impact on the Egyptian pharmaceutical industry's profitability | ||
| 653 | |a المحاسبة المالية |a إدارة التكاليف |a الأرباح المالية |a الشركات الدوائية |a مصر | ||
| 692 | |b Marketing Costs |b Research and Development |b Profitability |b Pharmaceutical Companies | ||
| 700 | |9 512054 |a Abouzeid, Walid Aboubakr |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 009 |e Scientific Journal for Accounting Researches |l 002 |m مج1, ع2 |o 2083 |s المجلة العلمية للدراسات المحاسبية |v 001 |x 2636-3739 | ||
| 856 | |u 2083-001-002-009.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1098795 |d 1098795 | ||
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