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|f The study started from the main goal of exploring the effect of the positive psychological components that make up psychological capital in its dimensions (self-efficacy, hope, flexibility, optimism) and the professional components with their dimensions (training, work relations and pressures, job satisfaction) on creative performance in its three stages (idea generation) Incubation and formation of the direction towards the idea, the decision and the confirmation of the creative idea) of those who communicate in the websites towards the production and design of the press content. Within this framework, the researcher conducted a field study and applied it to a random sample of (126) individuals. They were selected by a snowball sample method that enabled the researcher to access direct samples from those who communicate with news websites (electronic editor / electronic designer / Digital publishing platform official/website manager) in most Egyptian electronic press institutions and some Arab websites. The sample members were selected from the target community based on their conformity and suitability to the study's objectives, who have career experience in designing and managing news websites. The study revealed some results, the most important of which are the following: The dimension of flexibility ranked first as one of the positive psychological dimensions most perceived by communicators on their creative performance, followed by hope, then self-efficacy, and finally, the dimension of optimism. - Dimension of the impact of pressures and constraints in the work environment ranked first as one of the professional dimensions most perceptible by communicators on their creative performance. It was Followed by the dimension of the effect of job relations in the work environment, the dimension of the effect of satisfaction with the nature of work, and the dimension of the impact of training courses on the nature of their work to press content production and design. The results confirmed that psychological factors have more influence on the creative performance of those who communicate with news websites than professional factors. - Partially before the first hypothesis, it was found that there are statistically significant differences between the mean scores of those who communicate with the press websites in the study sample, in the knowledge stage and generating the creative idea according to the age variable in favor of the age group older than 50 years, as well as depending on the job experience variable for those with five years of experience and less than 15 years. - According to the results of the first hypothesis, it was found that there are differences in the mean scores at the stage of conviction and the formation of the creative idea according to the variable of job experience for those with years of experience ranging from 5 years to less than 15 years. - Also, according to the results of the first hypothesis, it was found that there were differences in the mean scores at the decision stage and confirmed the creative idea according to the age variable in favor of the age group older than 50 years old. - Also, in light of the results of the first hypothesis, no differences were found in the mean scores of those who communicated with the press websites in the study sample at the stage of conviction and formation of the creative idea due to the variable of age. The first hypothesis results also showed no differences in the responses at the decision stage and the confirmation of the creative idea attributable to the job experience variable. - Before the second hypothesis altogether, where it was found that there is a statistically significant positive correlation relationship between the psychological dimensions of psychological capital (self-efficacy, hope, flexibility, optimism) and the stages of creative performance, and the effect was found to varying degrees. The results confirmed that positive psychological dimensions strongly influence the stages of knowledge and idea generation, the decision stage, and the confirmation of the creative idea while affecting to a moderate degree the stage of conviction and formation of the creative idea. - Before the third hypothesis altogether, it was found that there is a statistically significant positive correlation between the dimensions of vocational training (training - work relations - work pressures - job satisfaction) and the stages of creative performance. It was found that the effect is of varying degrees. It was found that the professional dimensions strongly affect the stage of knowledge and idea generation, and affect to a moderate degree the stage of conviction and formation of the creative idea at the stage of decision and confirmation of the creative idea, while it was found that the professional dimensions affect with a weak degree at the stage of conviction and the formation of the creative idea. - Before the fourth hypothesis entirely, it was found that many psychological factors here should be taken into account when studying the relationship between the factors of professional formation and creative performance. These factors are self-efficacy, hope, flexibility, and a sense of optimism. Partially before the fifth hypothesis, the results showed that the three intermediate variables represented in training, work pressures, job satisfaction in the intensity and direction of the relationship between psychological formation factors (the independent variable) and the rate of creative performance (the dependent variable. At the same time, the results showed that the work relations variable was the one that affected the intensity of the relationship between the independent variable and the dependent variable due to the effect of this variable (albeit at low rates). - Before the sixth hypothesis altogether, as it was found that there is a statistically significant positive correlation relationship between the variables affecting the adoption of creative ideas represented in (comparative advantage, compatibility, degree of complexity, experimentation capability, clarity of result), and the three stages of creative performance (knowledge and generation of the creative idea - conviction and formation Creative Idea - Decision and Confirmation of Creative Idea). - Through the results of the sixth hypothesis, it was found that there is a strong positive correlation between the two dimensions of comparative advantage and compatibility and the stage of knowledge and the generation of the creative idea, as well as the existence of a strong relationship between the two dimensions of the degree of complexity and experimentation capability and the stage of formation of the creative idea. It was also found that there is a strong positive correlation between the dimensions of capacity and experimentation and the stage of confirming the creative idea. So, within the framework of the hypotheses that the current study tested, we can extrapolate some of the explanations that the results showed, the most prominent of which are: - Whenever the communicators have a sense of their self-efficacy and have the flexibility to overcome the difficulties they face in the work environment, and hope and optimism, this will motivate them to undertake many activities aimed at generating innovative, creative ideas compatible with the nature of the new media environment, which confirms the role played by the positive psychological resources of communicators on their creative performance. Communicators with high positive psychological resources engage in greater creative behaviors than communicators who have low psychological resources. - Dimension of flexibility came as the highest dimension from the point of view of the communicators, and this indicates the ability of the communicators to endure difficult situations that the nature of work may cause and to adapt to the difficulties that they may face when implementing creative ideas, and within this framework came dimension of optimism as the lowest dimension in the dimensions of psychological capital, which confirms that communicators have the ability to deal with difficult problems and that they have an internal drive to look at the bright aspects of the nature of their creative work. The positive psychological factors represented by (self-efficacy - hope - flexibility - optimism) have a greater impact on creative performance than the professional factors represented in (training - work relationships - work pressures - job satisfaction), so communicators with high self-efficacy show more creative behaviors in adopting new creative ideas compared to others and the feeling of hope and optimism drive them to pursue more creative ways towards achieving the desired goals. That means whenever the communicators have a sense of their self-efficacy and have the flexibility to overcome the difficulties they face in the work environment, and hope and optimism, it was a motive for them to undertake many activities aimed at generating innovative, creative ideas that are compatible with the nature of the new media environment, compared to training factors, work pressures, and job control. - The results confirmed that creative performance is affected by professional factors, although the size of the influence is less than the psychological factors. This means that the nature of the prevailing relationships in the work environment, the size of the newsroom, as well as salaries and fair standards in promotion and rewards, are all factors that affect the creative performance of the communicators. - The training variable did not affect the creative performance of the communicators, and this confirms that creativity is an innate faculty present in individuals that are not affected by training factors but rather strengthen them, and what affects creative performance are all factors related to psychological aspects and the nature of relationships
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