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|3 10.51842/2179-006-001-048
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|a fre
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|b الجزائر
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| 100 |
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|9 596454
|a Taguemout-Touel, Sabrina
|e Author
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| 242 |
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|a From Advertising to Depublicitarization:
|b State of Place from Classic Advertising to Modern Advertising
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| 245 |
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|a De la Publicité à la Dépublicitarisation:
|b État des Lieux from Classic Advertising to Modern Advertising
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| 260 |
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|b جامعة زيان عاشور بالجلفة
|c 2020
|g يونيه
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| 300 |
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|a 273 - 288
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| 336 |
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|a بحوث ومقالات
|b Article
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|b Advertising is an art that is constantly evolving despite relying for a long time on outdated strategies. Such outdated strategies tend to focus on the various benefits of a product to sell without taking into consideration the other elements of advertisement such as the public it is targeting. Therefore, current efforts in the industry attempt to stand out from others through relying on rather new strategies with a new vision. One of these strategies is using the element of surprise in advertisment. Indeed, we must stand out from others by surprising the public through innovation and originality. The next step is the process of un-marketing which involved promoting products (or brands) intelligently by blurring advertising messages and attracting the audience. This research attempts to create innovative methods of advertisment through exploiting the current methods of depublication and integrating them with the recent advertisements.
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|d La publicité est un art qui évolue continuellement. Si, avant, elle ne consistait qu’à dénombrer les différents avantages d’un produit pour l’écouler sur le marché, cette stratégie se voit aujourd’hui dépassée. Il faut, en effet, se démarquer des autres, innover en surprenant le public; inventivité et originalité sont alors de mise. De là naît le procédé de dépublicitarisation qui consiste à promouvoir les produits (ou marques) intelligemment en brouillant les messages publicitaires. Ces stratégies évoluent constamment. C’est pourquoi notre présente recherche fait un état des lieux des procédés de dépublicitarisation les plus exploités de nos jours en les illustrant de publicités bien récentes.
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| 653 |
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|a الاستراتيجيات التسويقية
|a الأساليب الابتكارية
|a الترويج للمنتجات
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| 692 |
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|b Advertising
|b Depublicitarization
|b Strategies
|b Implicit
|b State of the Art
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| 773 |
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|4 إدارة الأعمال
|4 الاقتصاد
|6 Business
|6 Economics
|c 048
|e Journal of Business Administration and Economic Studies
|f Mağallaẗ idāraẗ al-aՙmāl wa al-dirāssāt al-iqtiṣādiyaẗ
|l 001
|m مج6, ع1
|o 2179
|s مجلة إدارة الأعمال والدراسات الاقتصادية
|v 006
|x 2437-0525
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| 856 |
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|u 2179-006-001-048.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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| 999 |
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|c 1107822
|d 1107822
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