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03196nam a2200217 4500 |
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|a ara
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|b مصر
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| 100 |
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|9 606161
|a أحمد، هند جمال عباس
|e مؤلف
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| 245 |
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|a أساليب توظيف الوسائط المتعددة في المواقع الإلكترونية للمؤسسات الاقتصادية وعلاقتها بتسويق خدماتها لدى الجمهور المصري:
|b دراسة مسحية مقارنة
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| 246 |
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|a Multimedia in the Websites of Economic Enterprises to Market their Services to the Egyptian Public:
|b A Comparative Survey
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| 260 |
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|b جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
|c 2019
|g يونيو
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| 300 |
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|a 57 - 75
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| 336 |
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|a بحوث ومقالات
|b Article
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|b With the growth and proliferation of e-marketing sites, the increase of web users, the competitiveness of economic institutions in general and marketing institutions in particular in relying on websites as a successful marketing portal for organizations and companies in advertising their services and marketing offers, reaching their target audience. Based on the increase and spread of electronic shopping sites, the researcher chose four sites for major Egyptian telecommunications companies (Vodafone - Etisalat - Orange website - Telecom Egypt) which uses websites as a marketing tool in announcing its service to its public to learn about the multimedia methods used in the form (Ease of navigation - access to marketing information - structural elements - and the consistency of the marketing content submitted to the sites of the Egyptian telecommunications companies), and the principles of employment according to the portal is easy to use and its relation to the satisfaction of its audience about the service Electronic provided on¬site. A descriptive study based on the survey methodology used (content analysis tool, questionnaire tool) The researcher used the content analysis tool to analyze the structural form of the design of the Egyptian telecom companies' websites to identify the multimedia used by navigation, the electronic structural elements (multimedia - interactive information and communication elements that were used to strengthen the marketing content in the sites of the Egyptian telecommunications companies, The marketing information through the super links in the sites of the Egyptian telecom companies, the time of access to the marketing information through the super links to the sites.
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| 653 |
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|a الإعلام والصحافة
|a الصحافة الإلكترونية
|a التسويق الإلكتروني
|a الوسائط المتعددة
|a مصر
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| 773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 003
|e Scientific journal of media researches and communication technology
|f Al-Mağallah Al-ʿilmiyyah Li-Bīḥūṯ Al-ʾiʿlām wa tiknūlūğiyā al-ttiṣāl
|l 005
|m ع5
|o 1920
|s المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
|v 000
|x 2536-9237
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| 856 |
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|u 1920-000-005-003.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1129019
|d 1129019
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