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الرئيسية > علاقة التعرض للمسلسلات الهندية...>الوصف

علاقة التعرض للمسلسلات الهندية المدبلجة وانعكاساتها على منظومة القيم الاجتماعية لدى الشباب المصري في جنوب الصعيد

العنوان بلغة أخرى: The Relationship of Exposure to Dubbed Indian Soap Operas and their Implications for the Social Value System of Egyptian Youth in Southern Upper Egypt
المصدر: المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
الناشر: جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
المؤلف الرئيسي: أحمد، هاجر فوزي إدريس (مؤلف)
المجلد/العدد: ع6
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2019
الشهر: ديسمبر
الصفحات: 189 - 207
ISSN: 2536-9237
رقم MD: 1129149
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
الإعلام والصحافة | المسلسلات الهندية | القيم الاجتماعية | الشباب المصري | جنوب الصعيد
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المستخلص: The study Problem: Due to the spread of foreign drama, especially the dubbed Indian series, which began to invade the youth circles and affect the customs and traditions of our Arab society. Shamiyyah is desirable for its smooth pronunciation, so the way young people imitated heroes spread in the Indian dubbed series, whether negative or positive imitation, and this appears in the dialect, clothing, and adornment methods of the girl and others, so it began to affect the individual’s values system. In the minds of the viewers. the results: •The sample audience of young people from southern Upper Egypt sometimes takes the events, situations and problems presented in dubbed Indian soap operas and ways to solve them to solve their real-life problems (64.7%.) •Knowledge of customs and traditions came from the average satisfaction of the sample population (46.8%) and it was strong (42.7%). •The youth of southern Upper Egypt, the audience of the sample, is sometimes affected by the schemes and planning of plans presented by the Indian series dubbed by (51.9%.) “ ‘Wearing the Indian sari after marriage” is one of the most important customs and traditions that the Indian series are keen on, with a percentage of (67.3%), followed by “obedience to parents” (32.7%), followed by “adherence” With the family system, with a percentage of (25.8%), followed by the fourth place in “dates and blessings of food” with a percentage (23.0%), and after that came in fifth place for “sacrifice for the sake of the sisters” (22.8%), It is followed by “marriage rituals” at a rate (17.6%), and “ties of arms” came in seventh place (12.8%), and other factors not mentioned in the research came with a rate of 7.4%. •The value of the ethics shown in the Indian series affected the sample audience in a moderate way. •The sample audience is completely satisfied with the positive social values presented by the Indian dubbed series, and this came in first place with a rate of (47.1%).
ISSN: 2536-9237

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