ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > استخدام أجهزة العلاقات العامة...>الوصف

استخدام أجهزة العلاقات العامة للمضامين التلفزيونية في تكوين الصور المرغوبة للمؤسسات الرياضية لدى الجمهور المصري: دراسة تطبيقية

العنوان بلغة أخرى: The use of Public Relations Bodies for Television Content in the Forming of Desired Image of Sports Institutions of the Egyptian Public: Applied Study
المصدر: المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
الناشر: جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
المؤلف الرئيسي: الصعيدي، أسماء أحمد عيد أحمد (مؤلف)
المجلد/العدد: ع7
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2020
الشهر: يونيو
الصفحات: 90 - 113
ISSN: 2536-9237
رقم MD: 1129157
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
الإعلام وتكنولوجيا الاتصال | العلاقات العامة | المؤسسات الرياضية | الوعي الرياضي | مصر
رابط المحتوى:
PDF (صورة)     
صورة الغلاف QR قانون

عدد مرات التحميل

10

حفظ في:
المستخلص: The present study aimed to identify the use of public relations devices for television content in forming the desired "image of sports institutions among the Egyptian public. The study is based on a sample of the Egyptian sports audience, consisting of (400) individuals. The selection of the sample members will take into account the diversity in terms of gender (males / females), age stages, educational, social and economic levels, as well as diversity in occupational levels in order to represent the various groups of society. The study to help in generalizing the results to the community under study. The most important objectives of the study were as follows: -Identify the naturalness of public relations devices using television content in forming the desired image of sports institutions among the Egyptian public. -Exposing the role of public relations agencies in forming the desired image of sports institutions. -Learn about the importance of public relations in sports institutions. -Disclosure of the objectives of public relations in Sports institutions. -Identify the requirements for implementing the objectives of public relations in sports institutions. - Monitoring the most important activities practiced by public relations in sports institutions. -Uncovering the strategies used by public relations in transmitting information about sports institutions to the public to improve their mental image and the extent of their achievement in improving the desired image of the administration and reaching a high degree of trust between it and the public. -Identify the roles played by public relations through television content towards changing the negative mental image of the audience.
ISSN: 2536-9237

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.