Public Relations in Health Institutions
| المصدر: | المجلة العربية لبحوث الإعلام والاتصال |
|---|---|
| الناشر: | جامعة الأهرام الكندية |
| المؤلف الرئيسي: | Al-Teneiji, Eman Saleh Alkhayyal (Author) |
| مؤلفين آخرين: | Radwan, Ahmed Farouk (Advisor) |
| المجلد/العدد: | ع32 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2021
|
| الشهر: | مارس |
| الصفحات: | 32 - 48 |
| DOI: |
10.21608/JKOM.2021.170787 |
| ISSN: |
2536-9393 |
| رقم MD: | 1150630 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
33
| المستخلص: |
In this study the role of public relations (PR) and Communication in health sector was highlighted. The study focuses on the role of PR in health institutions, communication strategies of PR, communication campaigns and media used by PR departments in health institutions. This was studied through descriptive method using a survey that was distributed to a sample from hospitals’ clients to explore there view, opinions, and evaluation about the role of PR in health. Results showed that communication activities in health fields help in raising the health awareness. It also emphasized the importance of using integrated media to convey the health information and the desired health behaviors. |
|---|---|
| ISSN: |
2536-9393 |
عناصر مشابهة
-
UNDERSTANDING OF PUBLIC RELATIONS AMONG TOP MANAGERS OF THE SAUDI ARABIAN INSTITUTE OF PUBLIC ADMINISTRATION AND THEIR EVALUATION OF THE PUBLIC RELATIONS, MEDIA AND PUBLISHING DEPARTMENT
بواسطة: AI Rajih, Saleh Abd Alrahman منشور: (1995) -
An examination of past and present public relations practices in the Saudi Arabian ministry of information
بواسطة: Al Darrab, Saleh منشور: (1983) -
A STUDY OF THE PUBLIC HEALTH SERVICE IN SAUDI ARABIA
بواسطة: Al Baker, Rashed Saleh منشور: (1972) -
ENVIRONMENTAL UNCERTAINTY AND PUBLIC RELATIONS' UNIT STRUCTURE AND COMMUNICATION STRATEGIES
بواسطة: Al Thomali, Saad Mauf منشور: (1993) -
MANAGERS' PERCEPTIONS OF THE PRACTICE OF PUBLIC RELATIONS IN THE INSTITUTE OF PUBLIC ADMINISTRATION, RIYADH, SAUDI ARABIA
بواسطة: Al Enezi, Sulaiman E. منشور: (1993)
