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الدعاية والتعريف بالمؤسسات الرسمية بابتكار شخصيات كارتونية للعاملين بها

العنوان بلغة أخرى: Publicity and Identification of Official Institutions by Creating Cartoon Characters for their Employees
المصدر: مجلة العمارة والفنون والعلوم الإنسانية
الناشر: الجمعية العربية للحضارة والفنون الإسلامية
المؤلف الرئيسي: عبدالعزيز، نيفين محمد حسن محمد (مؤلف)
المجلد/العدد: عدد خاص
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2021
الشهر: أبريل
الصفحات: 1721 - 1741
DOI: 10.21608/MJAF.2020.46860.2006
ISSN: 2356-9654
رقم MD: 1151757
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
الدعاية | المؤسسات الرسمية | الشخصيات الكارتونية | Publicity | Official Institutions | Cartoon Characters
رابط المحتوى:
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المستخلص: تحتاج المؤسسات أحيانا الى طرق جديده للدعاية لها، بكيانها أو بالعاملين بها، وعند التعرض لأفراد العاملين يكون من الممل ان يتم استعراض افراد المؤسسة بصورهم وبمواقع عملهم في المكان ونظرا لما يتميز به فن الرسوم المتحركة من روح مرحه وخفيفة ونظرا لقرب الشخصيات الكارتون من قلوب المشاهدين بألوانها وخطوطها المبسطة المختصرة المعبرة بدقه عن الشخصية بروح مختلفة، فإن عمل رسم كارتوني لجميع العاملين بالمؤسسة وتقديمه في فيلم قصير لدقائق معدودة يقدم كل العاملين في قالب مرح ويعرف المتلقي في مده بسيطة فكره سريعة ومباشره ومبسطه عن العاملين وبدون ملل.

Institutions sometimes need new ways to advertise for them, with their entity or with their employees, and when exposed to personnel of employees it is boring that the institution's members are reviewed with their photos and work locations in the place. In view of the characteristic of animation art in terms of fun and light spirit and in view of the proximity of the cartoon characters to the hearts of the viewers with their colors and simplified short lines expressing accurately the character in a different spirit, the work of a cartoon for all employees of the institution and presented in a short film for a few minutes presents all workers in a fun template and knows the recipient In a short period of time, a quick, direct and simple idea for employees without boredom. Research Importance: The definition of institutions is a kind of publicity for them, which is an important thing that most institutions need and resort to multiple ways to introduce people to them, and the use of their personnel working in them as heroes for technical work through a movie that is a type of publicity for them in a new template, and convert the real individuals into cartoon characters From the world of imagination, he presents them in a joyful, attractive and light frame on the heart and soul, hence the importance of this research in developing a different way in which institutions promote themselves by transforming their personnel working in them into cartoon characters who present themselves in their cartoon image, both in its location and the sector in which it operates. Research problem: The institutions are used to advertising and promoting themselves by making short documentaries, direct advertisements or publications through which they present themselves to the external environment. The research problem is summarized in: Is it possible for institutions to advertise for themselves by converting their workers from their real image into cartoon characters, with each cartoon character displaying the site you work on? In other words, is it possible to take advantage of the elements of charisma and joy granted by cartoon characters in the promotion and propaganda of institutions by converting the real persons of their employees into cartoon characters?

ISSN: 2356-9654