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الرئيسية > Interpersonal and Ideological...>الوصف

Interpersonal and Ideological Ties in Selected Pepsi Advertisements: A Textual Analysis

المصدر: أوراق ثقافية: مجلة الآداب والعلوم الإنسانية
الناشر: د محمد أمين الضناوي
المؤلف الرئيسي: Srour, Ibrahim (Author)
المجلد/العدد: مج3, ع13
محكمة: نعم
الدولة: لبنان
التاريخ الميلادي: 2021
الشهر: ربيع
الصفحات: 242 - 262
ISSN: 2663-9408
رقم MD: 1152164
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: AraBase
مواضيع:
العلامات التجارية | الإعلانات التجارية | الإيديولوجيا الفكرية | العلاقات الشخصية | منتج بيبسي
كلمات المؤلف المفتاحية:
Pepsi | Language | Advertising | Linguistic Features | Ideology | Persuasion | Interpersonal Ties
رابط المحتوى:
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المستخلص: Pepsi advertisements include a specific language use that embeds ideological notions which are linked to interpersonal ties such as social institutions and social practices. As such, the Pepsi advertisements have encouraged the researcher to unfold and analyze its significant traits. The purpose is to expose specific ideological underpinnings that reside in the selected Pepsi advertisements, which are used in order to persuade the consumers to buy such a product on regular, if not on daily basis. The data of analysis is composed of 34 Pepsi advertisements, but a sample will be provided as an example for the analysis. The eclectic sample includes 11 Pepsi advertisements which are selected and arranged according to years 1950, 1960, 1970, 1980, 1990, 2000, and 2020. The advertisements target specific audience of particular status, age, and interest. Thus, in order to analyze the selected Pepsi advertisements, the researcher will utilize Fairclough’s (2010) notion of Textual Analysis from his framework of critical discourse analysis. This paper will also employ Cook’s (2001) eight classifications of the Context of Advertisements. Such an interdisciplinary approach enables the researcher to conduct an analysis of the selected Pepsi advertisements as comprehensively as possible. Through this analysis, the researcher hopes that the present paper would be a contribution to the field of analyzing advertisements in general, and the beverage advertisements in particular.
ISSN: 2663-9408

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