ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > The Design of an Augmented Typ...>الوصف

The Design of an Augmented Typographic Experience for E-Marketing of Women Textile Fabrics

المصدر: مجلة التصميم الدولية
الناشر: الجمعية العلمية للمصممين
المؤلف الرئيسي: Sedek, Shimaa Salah Sadek (Author)
مؤلفين آخرين: Nagy, Nashwa Moustafa (Co-Author)
المجلد/العدد: مج10, ع4
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2020
الشهر: أكتوبر
الصفحات: 479 - 507
DOI: 10.21608/IDJ.2020.120931
ISSN: 2090-9632
رقم MD: 1165405
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
التسويق الإلكتروني | الأقمشة النسائية | الأزياء النسائية | الأقمشة المطبوعة
كلمات المؤلف المفتاحية:
Augmented Reality | Typography | E-Marketing | Textile Fabrics | Women | Fabrics | Digital Marketing
رابط المحتوى:
PDF (صورة)     
صورة الغلاف QR قانون

عدد مرات التحميل

13

حفظ في:
المستخلص: E-Marketing has a significant effect on the marketing efficiency of products and services. The success of effective e-marketing of textile fabric is based on the effectiveness of the ideal recruitment of suitable advertising function of the textile product to highlight its aesthetics, features, surface effects, and varied colors. Due to the intensified competition among different advertising agencies, it is necessary to provide marketing and advertising solutions that can confront challenges and affect users' attitudes effectively towards products and services. Therefore, in this research, we resort to using augmented reality advertisement as an e-marketing effective function for women textile fabrics. The research problem is concluded in studying the contribution of Typographic Textile Fabrics Design on users’ acquisition of marketing positive attitudes towards augmented implementation. The research objective is to prepare and use an electronic application to market textile fabrics designed by using Typography. To answer questions of the research and achieve its objectives, follow the experimental methodological Research on designing an augmented reality program to market Typographic Textile Fabrics by preparing and designing an augmented electronic application to study its impacts on the category of users attitude, which requires preparing attitude measurement that include (number of phrases to measure the attitude of this category members towards Augmented Application used for e-marketing of Textile Fabrics. The study concluded that the design of Typographic textile fabrics provides a positive user attitude for e-marketing augmented application.
ISSN: 2090-9632

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.