Governance of Commercial Banks and their Impacts on the Marketing Performance
| المصدر: | الجنان |
|---|---|
| الناشر: | جامعة الجنان - مركز البحث العلمي |
| المؤلف الرئيسي: | مولوي، علام (مؤلف) |
| المؤلف الرئيسي (الإنجليزية): | Mawlawi, Allam |
| المجلد/العدد: | ع14 |
| محكمة: | نعم |
| الدولة: |
لبنان |
| التاريخ الميلادي: |
2021
|
| التاريخ الهجري: | 1443 |
| الصفحات: | 11 - 33 |
| DOI: |
10.33986/0522-000-014-001 |
| ISSN: |
2308-0671 |
| رقم MD: | 1170061 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Lebanese Banks | Governance | Marketing Performance
|
| رابط المحتوى: |
عدد مرات التحميل
20
| المستخلص: |
The following paper investigated the influence of Lebanese commercial banking governance on the performance of marketing in the banking sector. The researcher used a questionnaire to investigate about the impact of the governance in commercial banks on the marketing performance. The sample size was chosen based on probabilistic sampling, filled by top marketing managers and supervisors directing the marketing department of the bank. The researcher secured confidentiality for the banks name. The researcher decided to use the SPSS as a tool for data analysis. This research proposed that banking governance has four components that affect the marketing performance in the banking sector; these components are information disclosure, information transparency, compensation of the marketing personal and the board performance. In this research, the researcher used one problem statement and four hypotheses. Result of this research confirmed that three components of the corporate governance affect the marketing performance; these components are information disclosure, information transparency and the compensation of the marketing personal. The component of the board supervision performance is not found to impact the marketing performance in the banking sector. |
|---|---|
| ISSN: |
2308-0671 |
عناصر مشابهة
-
Reltionship bewteen corporate governance and financial performance of Jordanian commercial banks
بواسطة: Kharabsheh, Buthaina Elyan Radwan منشور: (2007) -
The Impact of Technological Innovation on Improving the Financial Performance of Iraqi Commercial Banks: An Empirical Study
بواسطة: Al-Baag, Qassim Mohammed Abdullah منشور: (2021) -
Investigating the Performance of Saudi Commercial Banking System and its Determinants
بواسطة: Al Darwish, Ahmed منشور: (2008) -
An Analysis of the Relationship between Market Structure and Profit¬ ability Performance: The Case of Jordanian Commercial Banks
بواسطة: الشبيري، فارس ناصيف منشور: (2012) -
The Role of Governance in Improving Bank Performance
بواسطة: Bensahla Tani, Tewfik منشور: (2023)
