Estimating Short Term Return on Customer Investment "ROCI": Analytical Study Integrated Marketing Communication 'IMC"
| المصدر: | مجلة اقتصاد المال والأعمال |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي |
| المؤلف الرئيسي: | Bani Ata, Bassam H. (Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | جوان |
| الصفحات: | 555 - 570 |
| ISSN: |
2543-3660 |
| رقم MD: | 1174424 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Attract Customers | Marketing Profit, and Promotion Cost | Marketing Programs | Integrated Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 01645nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1918423 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 629331 |a Bani Ata, Bassam H. |e Author | ||
| 245 | |a Estimating Short Term Return on Customer Investment "ROCI": |b Analytical Study Integrated Marketing Communication 'IMC" | ||
| 260 | |b جامعة الشهيد حمه لخضر الوادي |c 2021 |g جوان | ||
| 300 | |a 555 - 570 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The study showed through the analysis of the system that the amount that can be spent on the customer through the system of return on investment in customers is an investment that achieves a return greater than the cost of the investment itself, and ultimately depends on the ability to determine the economic value of customers to determine the amount that can be invested for the same customers Therefore, the process of investing in the client is considered a tool or a management strategy in the growth and development of the business and maintaining continuity and survival in the competitive market. | ||
| 653 | |a الاستثمار |a التسويق |a العائد قصير الأجل |a إدارة الأرباح | ||
| 692 | |b Attract Customers |b Marketing Profit, and Promotion Cost |b Marketing Programs |b Integrated Marketing | ||
| 773 | |4 الاقتصاد |6 Economics |c 037 |e Journal of the Economics of Finance and Business |f Mağallaẗ iqtiṣād al-māl wa al-aՙmāl |l 001 |m مج6, ع1 |o 1985 |s مجلة اقتصاد المال والأعمال |v 006 |x 2543-3660 | ||
| 856 | |u 1985-006-001-037.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1174424 |d 1174424 | ||
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