المستخلص: |
In a trial to track the development of Technology in the field of communications and direct transmission. And the effect of this development in social and cultural matters for the Egyptian Viewer. The Searcher presents this study about the cultural and social reflections of the direct transmissions. The Searcher has run his study on 200 samples from Cairo Governorate dwellers that owns a “Satellite”. He has taken in his consideration that; the sample consisted of different educational levels (Secondary, University Graduates, and Post-Graduates), the male and female percentages presents 50% for each of them in the sample, and the age is presented between (20-30), (30-40), (40-50 and more) using in this the describing and comparising methods. - (38%) see that the presented subjects in the satellite deal with human concerns. - Others (34%) see that the foreigners society is the only concern of this subjects. - (69%) declared that the satellite deals with the Arabian concerns with some interprate. On the other side (23%) declared that it has a lot of interpretation. (7%) had the belief that the Media treatment of the Arabian concerns are presented honestly through the satellite. - (83%) see that women appearance in the satellite do not match with the Arabian community. - (48%) declared that it brings un Islamic principles, (51%) added that the presented principles has nothing to do with Islam. - The reaction was nothing (ZERO) on the presentation of Islamic. - (77%) see that the foreign family relationships are presented as destroyed and miserable families through the satellite. - (38%) added that watching the satellite gave them the desire to change. - (27%) declared that their ideas about marriage has changed after watching the satellite.
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