The Effect of Internal Marketing on Knowledge Sharing: A Case Study of Algerian National Bank BNA
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: | جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Chami, Abderrahmane (Author) |
| مؤلفين آخرين: | Kaddeche, Soumia (Co-Author) |
| المجلد/العدد: | مج7, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | ديسمبر |
| الصفحات: | 966 - 979 |
| DOI: |
10.33704/1748-007-003-058 |
| ISSN: |
2437-0932 |
| رقم MD: | 1203312 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Knowledge Sharing | Internal Marketing | Motivation | Technology | Knowledge Management | Training | BNA Bank
|
| رابط المحتوى: |
عدد مرات التحميل
18
| LEADER | 01867nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 1950165 | ||
| 024 | |3 10.33704/1748-007-003-058 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 643841 |a Chami, Abderrahmane |e Author | ||
| 245 | |a The Effect of Internal Marketing on Knowledge Sharing: |b A Case Study of Algerian National Bank BNA | ||
| 260 | |b جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |c 2021 |g ديسمبر | ||
| 300 | |a 966 - 979 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims to highlight the level of internal marketing application with its dimensions (service culture, training, incentives, and empowerment) and its impact on knowledge sharing from the viewpoint of workers in the Algerian National Bank in the city of Bechar. The results of the study revealed that there is an average application of internal marketing in the bank under study, and the results of the study revealed a positive impact relationship between internal marketing and knowledge sharing at the overall level, and between its dimensions: service culture, training, incentives, empowerment) and knowledge sharing at different levels. Sharing in the bank under study. | ||
| 653 | |a التسويق الداخلي |a إدارة المعرفة |a البنوك الجزائرية | ||
| 692 | |b Knowledge Sharing |b Internal Marketing |b Motivation |b Technology |b Knowledge Management |b Training |b BNA Bank | ||
| 700 | |9 643842 |a Kaddeche, Soumia |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 058 |e A-Bashaer Economic Journal |f Mağallaẗ al-bašā’ir al-iqtiṣādiyaẗ |l 003 |m مج7, ع3 |o 1748 |s مجلة البشائر الاقتصادية |v 007 |x 2437-0932 | ||
| 856 | |u 1748-007-003-058.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1203312 |d 1203312 | ||
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