The Valorization of Local Products in Arid Zones: Diagnosis of a Small Business Producing Date Jam
| المصدر: | مجلة رؤى اقتصادية |
|---|---|
| الناشر: | جامعة الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Mostefa, Selt Mohammed (Author) |
| المجلد/العدد: | مج11, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 193 - 206 |
| DOI: |
10.37137/1416-011-002-011 |
| ISSN: |
2253-0088 |
| رقم MD: | 1213148 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Valorization | Local Produce | Small Business | Arid Zones | Date Jam
|
| رابط المحتوى: |
| المستخلص: |
The goal of our research is to try to understand the realities of small agro-food businesses in arid zones, namely through a small business in Messaad in the Wilaya of Djelfa, that specializes in the production and commercialization of date jam. It also aims to increase the value of local agricultural products as an important lever of local economic by embedding itself in a sustainable strategy. The methodological approach used is the three E's: enterprise, entrepreneur, and environment, which necessitates the use of a few tools available in the field of entrepreneurship, namely :The entrepreneur profile and entrepreneurial spirit ;The small business (forces and weaknesses ;The environment opportunities and threats. The observation allowed us to confirm that entrepreneurship encouragement and support are the keystone for promoting local products in these regions. |
|---|---|
| ISSN: |
2253-0088 |
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