المصدر: | المجلة العلمية لبحوث العلاقات العامة والإعلان |
---|---|
الناشر: | جامعة القاهرة - كلية الإعلام - قسم العلاقات العامة والإعلان |
المؤلف الرئيسي: | Alshoaibi, Maha (Author) |
المجلد/العدد: | ع22 |
محكمة: | نعم |
الدولة: |
مصر |
التاريخ الميلادي: |
2021
|
الشهر: | ديسمبر |
الصفحات: | 1 - 35 |
ISSN: |
2356-9131 |
رقم MD: | 1218515 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | HumanIndex |
مواضيع: | |
رابط المحتوى: |
المستخلص: |
This paper examines the process of crisis management in the case of the 2011 Fukushima Nuclear Crisis. It applies Coombs' Situational Crisis Communication Theory to the event to analyze the relevance of crisis communication for the event and examine the efforts used to restrict the impact of the disaster. The main purpose of this study is to substantiate the basic rules of Coombs' theory and understand if the best course of action as recommended by, Coombs was taken during the period of crisis in Fukushima. The focus of the study is mainly on the application of the Situational Crisis Communication Theory on crisis and post-crisis key learning. In addition, various communication environments and the utilization of social media in crisis communication are also highlighted in the thesis. |
---|---|
ISSN: |
2356-9131 |