العنوان بلغة أخرى: |
The Effect of Components and Dimensions of International Marketing Mix on the Competitiveness of Institutions: An Empirical Study on Some Kuwaiti Private Sector Institutions |
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المصدر: | مجلة إقتصاديات شمال إفريقيا |
الناشر: | جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا |
المؤلف الرئيسي: | العوضي، عادل خير الله ناصر بن عبدالله (مؤلف) |
المؤلف الرئيسي (الإنجليزية): | Al Awadi, Adel Khairallah Nasser bin Abdullah |
مؤلفين آخرين: | العوضي، فايزة خير الله ناصر بن عبدالله (م. مشارك) |
المجلد/العدد: | مج16, ع23 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2020
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الصفحات: | 455 - 478 |
DOI: |
10.33858/0470-016-023-030 |
ISSN: |
1112-6132 |
رقم MD: | 1235095 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | العربية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
International Marketing | International Marketing Mix | Product | Pricing | Promotion | Place | Competitiveness | Private Sector Institutions in Kuwait
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رابط المحتوى: |
المستخلص: |
The current study aimed at identifying the impact of the components and dimensions of the international marketing mix on the competitiveness of the institutions. A practical study on some of the Kuwaiti private sector institutions and an examination of the impact of each of the elements of the four international marketing mix. The results showed that there were correlation and influence between the international marketing mix and competitiveness, as well as between each dimension of the international marketing mix. Product Price Promotion The distribution and competitiveness of Kuwaiti private sector establishments at a significant level of 0.05 = a. The study recommended that Kuwaiti corporate officials working in the international markets should build a marketing mix compatible with international markets and develop the skills of Kuwaiti institutional officials towards building an appropriate international marketing mix for the target markets, while enhancing competitiveness through the four main dimensions of the marketing mix and developing them continuously. |
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ISSN: |
1112-6132 |