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|a eng
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|b العراق
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|a شعير، حاضر صباح
|g Shuair, Hader Sabah
|e مؤلف
|9 514225
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|a Adopt E-Commerce by Using the Blue Ocean Strategy:
|b Case Study among Malaysians Managers of Smes
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|a تبني التجارة الإلكترونية باستخدام استراتيجية المحيط الأزرق:
|b حالة دراسة لمديري الشركات الصغيرة والمتوسطة في ماليزيا
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260 |
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|b الجامعة العراقية - مركز البحوث والدراسات الإسلامية
|c 2021
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|a 485 - 492
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|a بحوث ومقالات
|b Article
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|b The study investigate the using the Blue Ocean to adopt E-commerce in Malaysians SMEs. The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present study examined the moderating variable dependency on the relationship between independent variables, technological factors (relative advantage, compatibility, and complexity) and environmental factors, (competition pressure) with blue ocean strategy to adopt e-commerce in SMEs. Furthermore, the study use RBV theory and blue ocean strategy. This study used a 220 questionnaires among managers, then analyzed by unit of analyses using the Partial Least Squares approach (PlS). However, Findings showed that each independent variable had mixed results on adopt E-commerce in Malaysians SMEs. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among managers to adopt E-commerce in Malaysians SMEs.
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|a التجارة الإلكترونية
|a القيم الاجتماعية
|a البيئة التنظيمية
|a السلوك التبني
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692 |
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|b Technological Factor
|b Relative Advantage
|b Compatibility
|b Complexity
|b Environmental Factors
|b Competition Pressure
|b Dependency Adopt E-Commerce
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700 |
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|9 459627
|a الجبوري، طلحة كوان سالم
|e م. مشارك
|g Salim, Talha Kawan
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700 |
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|9 666030
|a عبد، أسامة محمد
|e م. مشارك
|g Abed, Ossama Mohammed
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|4 الدراسات الإسلامية
|6 Islamic Studies
|c 036
|e Journal of The Iraqi University
|f Maǧallat al-ğāmiʻaẗ al-islāmiyyaẗ
|l 001
|m ع50, ج1
|o 2164
|s مجلة الجامعة العراقية
|v 050
|x 1813-4521
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856 |
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|u 2164-050-001-036.pdf
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930 |
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|d y
|p y
|q n
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|a IslamicInfo
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|c 1248281
|d 1248281
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