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|a fre
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|b الجزائر
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|a Yousfi, Assia Bourakni
|e Author
|9 667414
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| 245 |
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|a Le Role De La Communication Marketing Dans La Gestion Des Organisations Sportives
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|a The Role of Marketing Communication in Sports Organization Manegement
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|b القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية
|c 2021
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| 300 |
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|a 126 - 141
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|a بحوث ومقالات
|b Article
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|b The growing popularity of sport justifies the fact that sports organizations are now increasingly interested in communication, which has become an essential pillar for any sports organization concerned with ensuring its sustainability. Indeed, to improve its image, develop its notoriety and present its offers, a sports organization must communicate and define its communication strategy within a system bringing together several stakeholders. The objective of this research is to sensitize sports organizations on the importance of insert communication in the effectiveness of their management.
|d La popularité grandissante du sport justifie le fait que les organisations sportives s’intéressent, aujourd’hui, de plus en plus, à la communication, qui est devenue un pilier incontournable pour toute organisation sportive soucieuse d’assurer sa pérennité. En effet, pour améliorer son image, développer sa notoriété et présenter ses offres, une organisation sportive se doit de communiquer et de définir sa stratégie de communication au sein d’un système regroupant plusieurs parties prenantes. L’objectif de cette recherche est de sensibiliser les organisations sportives sur l’importance de la communication marketing dans l’efficacité de leur gestion.
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| 653 |
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|a المنظمات الرياضية
|a الاتصال المجتمعي
|a التحسين الصوري
|a تسويق الاتصالات
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| 692 |
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|b Marketing Communication
|b Sports Organization
|b Management
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| 700 |
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|a Meziane, Nadjia
|e Co-Author
|9 434258
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| 773 |
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|4 الاقتصاد
|6 Economics
|c 007
|e Business Sciences Review
|l 002
|m مج20, ع2
|o 2132
|s مجلة العلوم التجارية
|v 020
|x 1112-3818
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| 856 |
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|u 2132-020-002-007.pdf
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|d y
|p y
|q n
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|a EcoLink
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|c 1250979
|d 1250979
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