| المستخلص: |
في ضوء التحديات التي تواجه عالمنا العربي والإسلامي على كافة المستويات السياسية والاقتصادية والاجتماعية والثقافية... الخ، خاصة بعد أحداث 11 سبتمبر 2001، وفى ظل اقتصاد المعرفة، ومجتمع المعلومات في عصر ثورة المعلومات والاتصالات - تعاظم الدور الإعلامي في مواجهة هذه التحديات على كافة المستويات؛ وذلك لدوره الحضاري والاجتماعي، ودوره الفاعل في عملية التفاعل الاجتماعي، وفى خلق أو تدعيم، أو مقاومة، أو نبذ سلوكيات أو علاقات اجتماعية معينة في المجتمع، أو لدوره الاقتصادي، والمتمثل في قيام الإعلام بدور فاعل في إنجاح واستمرار الدورة الاقتصادية، وتعظيم الناتج الاقتصادي، والدخل القومي، أو لدوره الثقافي والتعليمي....الخ.
The role that the media is playing in the various aspects of life is becoming increasingly greater each day, especially in spheres like social interaction, and cultural and educational aspects of our life. As archaeological monuments can articulate the traditions, customs and heritage of the past, the media can in its turn clarify today's values and civilizations of the different countries and hence attempt to correct any widespread erroneous information. Both the media and archaeological monuments have messages and missions with various dimensions. The media contributes greatly in activating tourist attractions. This study attempts to highlight the notion that mass media, in cooperation with the various social institutions, is capable to contribute in achieving vibrant tourism that is in harmony with our great Arab values in general and with Saudi Arabian traditions in particular. This may contribute in changing the negative stereotype in the Western images of our culture, in improving mutual relations East and West and in strengthening cultural commutations. The study has concluded with many recommendations, some of which are: 1- To reexamine Arab tourist plans and establish a unified Arab tourist board with an aim to enrich Arab tourism and encourage Arab investments in tourism. 2- The necessity of comprehensive cooperation between the media and the various government institutions. 3- To encourage a quality electronic industry that is capable of dealing with products of modem technology, and to issue the necessary protective laws. 4- To identify a cultural framework along with an entertainment framework within the proposed plan, in addition to using experts in media and the other relevant areas.
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