Social Networks: A Potential Market Research Field Partner?: the MENA Region Case
| المصدر: | مجلة العلوم التجارية |
|---|---|
| الناشر: | القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية |
| المؤلف الرئيسي: | Benguerna, Mohamed (Author) |
| مؤلفين آخرين: | Mansouri, Siham (Co-Author) |
| المجلد/العدد: | مج20, عدد خاص |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | يونيو |
| الصفحات: | 25 - 41 |
| ISSN: |
1112-3818 |
| رقم MD: | 1256847 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Market Research | MENA Region | Social Networks
|
| رابط المحتوى: |
عدد مرات التحميل
1
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| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 670252 |a Benguerna, Mohamed |e Author | ||
| 245 | |a Social Networks: |b A Potential Market Research Field Partner?: the MENA Region Case | ||
| 260 | |b القطب الجامعي بالقليعة - مدرسة الدراسات العليا التجارية |c 2021 |g يونيو | ||
| 300 | |a 25 - 41 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Some market research global associations see in social networks, potential partners offering market research professionals an opportunity to acquire new research tools. Similarities between the mechanism of use of features like “Polls” on Facebook, and a regular online survey, confirm this possibility. However, results of discussions with professionals in the MENA region, shown that this is not applicable everywhere, as they are already facing difficulties with making “the local culture” accept digital solutions for data collection. Even without those difficulties, professionals in the region see those features presenting many disadvantages that do not allow them to replace what they call “Professional tools” for now. | ||
| 653 | |a شبكات التواصل الاجتماعي |a الجمعيات العالمية |a أبحاث السوق |a الوطن العربي | ||
| 692 | |b Market Research |b MENA Region |b Social Networks | ||
| 700 | |9 670258 |a Mansouri, Siham |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 002 |e Business Sciences Review |l 999 |m مج20, عدد خاص |o 2132 |s مجلة العلوم التجارية |v 020 |x 1112-3818 | ||
| 856 | |u 2132-020-999-002.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1256847 |d 1256847 | ||
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