The Determinants of Social Construction in the Marketing of the Tourism Phenomenon in Society: A Survey Study of the Opinions of a Sample of Tour Operators
| المصدر: | مجلة كلية الإدارة والاقتصاد للدراسات الاقتصادية والإدارية والمالية |
|---|---|
| الناشر: | جامعة بابل - كلية الإدارة والاقتصاد |
| المؤلف الرئيسي: | عباس، محمد فاضل (مؤلف) |
| المؤلف الرئيسي (الإنجليزية): | Abbas, Mohammed Fadhil |
| مؤلفين آخرين: | مصطفى، رشا فالح (م. مشارك) , سالم، سالم حميد (م. مشارك) |
| المجلد/العدد: | مج13, ع1 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2021
|
| الصفحات: | 251 - 284 |
| ISSN: |
2312-7813 |
| رقم MD: | 1263115 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The research aims to study social construction by defining its social coordination and explaining its role and contribution in marketing the tourism phenomenon in society In order to reach this, a questionnaire was designed and approved to collect data that included two main parts, the first related to social construction that includes (13) paragraphs, and the second relates to marketing the tourism phenomenon that includes (12) paragraphs. Baghdad, and after processing and analyzing that data with various statistical tools and methods within the program (SPSS).The research reached several results, the most important of which is that social coordination plays an important role and impact, but in a relative manner in its contribution to socializing the tourism phenomenon socially. Tourist phenomenon. |
|---|---|
| ISSN: |
2312-7813 |
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