Obstacles to Ethical Marketing: A View of the Salesman’s of Alternative Medicine Institutions
| المصدر: | مجلة اقتصاديات الأعمال والتجارة |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Dilmi, Mostefa (Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | مارس |
| الصفحات: | 699 - 712 |
| ISSN: |
2543-3709 |
| رقم MD: | 1273544 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Obstacles | Ethical Marketing | Salesman’s | Alternative Medicine | Algerian
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study aims to identify the obstacles to ethical marketing at the Algerian alternative medicine institutions. To achieve this, an interview was conducted, and a questionnaire was designed directly for the Salesman of the alternative medicine institutions in the state of Mascara. The study concluded that evaluating salesman’s orientation toward the obstacles of ethical marketing practice in the Algerian alternative medicine institutions rises to the Highest leve, but it revealed no effect of the variable of Gender, Age, Educational level, Quality of Salesman’s (Salesman for one institution or Mixed). |
|---|---|
| ISSN: |
2543-3709 |
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