Cities Brand Industry
| المصدر: | مجلة علوم الإنسان والمجتمع |
|---|---|
| الناشر: | جامعة محمد خيضر بسكرة - كلية العلوم الإنسانية والاجتماعية |
| المؤلف الرئيسي: | Guechi, Lotfi Ali (Author) |
| المجلد/العدد: | مج11, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 787 - 802 |
| DOI: |
10.37136/2000-011-001-029 |
| ISSN: |
2253-0347 |
| رقم MD: | 1279049 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Brand | City | City Brand | Tourism | Marketing Communication
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
The Brand is the identity that characterize each city by geographical, architectural, cultural characteristics…It is used to build positive perceptions of the city with a view to encouraging its tourism. Building a city brand is a long - term process that requires strategic planning based primarily on integrated marketing communication. Among the Arab countries that have tried to build a brand, Jordan has relied on strategic plans that have taken advantage of all their: geographical, cultural, human components... in order to promote its tourism. |
|---|---|
| ISSN: |
2253-0347 |
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