Attitudes of Public Relations Practitioners towards the Use of Communication Technology in Communicating with the Public
| المصدر: | المجلة المصرية لبحوث الاتصال الجماهيري |
|---|---|
| الناشر: | جامعة بني سويف - كلية الإعلام |
| المؤلف الرئيسي: | Abokhoza, Reneh (Author) |
| المجلد/العدد: | مج4, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 421 - 455 |
| ISSN: |
2735-3796 |
| رقم MD: | 1314644 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الفرنسية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Employee Relations | Government Organizations | Public Relation via Internet | Social Media | Practices | Attitudes | Communication
|
| رابط المحتوى: |
عدد مرات التحميل
8
| المستخلص: |
The study aims to identify the attitudes of public relations practitioners towards using the Internet, to activate the performance of its programs in governmental organizations in Egypt, to find out the reality of public relations practices, and the impact of electronic means of communication on the performance of its various activities, by focusing on the perceptions of public relations practitioners. Based on a survey approach, the findings revealed that most of the participants used the electronic public relations to communicate with the public especially web sites, to create a good image of the institution among its customers. And the paper recommended that the government must stimulate the work of electronic public relations in different organizations, by monitoring performance and announcing the arrangement of governmental organizations in terms of activating electronic public relations periodically. Originality/value: This research contributes to the need for greater clarity and knowledge of the employee practices and electronic public relation management to get the maximum success for the government sector. |
|---|---|
| ISSN: |
2735-3796 |
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