The Impact of Green Supply Chain Management on Customer Engagement in Excellence Performance: Analytical Study a Sample of Customers and Employees of State Company for Rubber Industries and Tires/Diwanya Tire Factory
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Alshibawi, Hamid Kathem Mutaab (Author) |
| مؤلفين آخرين: | Halleem, Enas Shahid (Co-Author) |
| المجلد/العدد: | مج24, ع3 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 80 - 94 |
| ISSN: |
1816-9171 |
| رقم MD: | 1338701 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Supply Chain Management | Customer Immersion | Excellence Performance | Diwaniyah Frame Factory
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The aim of study is to determine level of application of plant researched for dimensions of green supply chain (green purchase, green design, green manufacturing, green distribution, green marketing). The study problem focused on asking many questions, most important of which is (what effect dimensions of management of green supply chain have on client's immersion in intermediary of distinguished performance) among a sample of clients and workers in General Company for Rubber Industries. The study also adopted analytical descriptive method, according to which study sample was selected from workers in research factory, and double resolution was used to collect initial data from 165 individuals working in research factory and 165 clients. Using statistical methods, the data was analyzed and processed to reach opinions of individuals researching toward resolution paragraphs, and a set of statistical methods were used to analyze results of research, most prominent of which were: (Iterations, relative importance, arithmetic circles, standard deviations, predictive operative analysis, alpha-kronbach coefficient, and alpha-kronbach. The study found a series of findings, most notably a direct moral correlation between management of green supply chain and client's immersion, and a direct moral and direct impact of management of green supply chain on client's immersion in intermediate performance. In conclusion, the study recommends that greater attention should be paid to positive role of green supply chain management in achieving excellence in green procurement, given great advantages it brings, particularly its role in achieving outstanding performance. |
|---|---|
| ISSN: |
1816-9171 |
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