Wellness Tourism Motivation Factors: Potentials and Challenges of the Egyptian Market
| المصدر: | المجلة العلمية لكلية السياحة والفنادق |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Amara, Dalia F. (Author) |
| المجلد/العدد: | ع19, الإصدار2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الصفحات: | 26 - 41 |
| DOI: |
10.21608/thalexu.2022.183812.1094 |
| ISSN: |
2314-7024 |
| رقم MD: | 1343991 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Wellness Tourism | Health Tourism | Tourism Motivation | Egypt | Convenience Sampling
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
As an established tourist destination, Egypt is ambitious to invest in its people, physical, and investment capacity for the growth of a stable medical tourism sector, which will sustain its foreign exchange revenues and bolster its competitive advantage as a tourist destination. Changes and trends in the tourism market influenced health tourism out of the traditional framework of healing tourism and prominent hospitalized service philosophy. This study investigates tourists’ motives for shifting from business and leisure tourism to wellness tourism concept due to life routine and pressure, work stress, and family commitments and examines travel needs in relation to wellness travel motivations in the Egyptian market. The study collects data from tourists visiting Egypt. It was built upon convenience sampling through a questionnaire design and applies AHP to examine wellness tourism and the motivations for wellness tourism in Egypt and establish the preference of each criterion. From the analysis, nine main motivations for wellness tourism are identified in Egypt. Those motivations are; Critical Customer Service Factors, First-Time Visitor Motivation, Hotel Attributes, Motivations for Wellness Tourism, Belief Factors, More Motivations for Wellness Tourism, The Driving Variables, Push Motivation Factors and Pull Motivation Factors. |
|---|---|
| ISSN: |
2314-7024 |
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