The Impact of 3d Printing on Atypical Road Advertising Design: Consumer Perception
| المصدر: | مجلة البحوث والدراسات الإعلامية |
|---|---|
| الناشر: | المعهد الدولي العالي للإعلام بالشروق |
| المؤلف الرئيسي: | Ali, Nashwa Ahmed (Author) |
| المجلد/العدد: | ع20 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يونيو |
| الصفحات: | 435 - 454 |
| DOI: |
10.21608/mjsm.2022.242814 |
| ISSN: |
2357-0407 |
| رقم MD: | 1347135 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
3D Printing Design | Concept | Outdoor Advertising Design | Atypical Formulation
|
| رابط المحتوى: |
عدد مرات التحميل
8
| المستخلص: |
Based on the influence of 3D printing techniques for outdoor advertisements, the author has attempted to establish a link between the atypical idea (design formulation) and the tool (3D printing) to determine the potential impact of the visual communication process designed in this study. It presents the gap found by the researcher in the literature review and a series of atypical outdoor advertisements that were implemented with 3D printing technology, which indicates the effect of the proposed model (AICR). Using the Atypical Idea, Communication, and Response (AICR) model, this study is conducted using a qualitative, semi-structured, in depth interview based on an interview guide. The research technique - an exploratory and in-depth interviews of advertising students at the city university College of Ajman (CUCA). The main recommendation is to highlight the importance of 3D printing through the philosophical structure based on the concept theory, which goes beyond the expression of traditional advertising - towards the adoption and implementation of an atypical expression in 3-dimension aspects. Therefore, the expected results will be a significantly improved (AICR) process that introduces a new 3D printing mechanism that can enrich the visual content of outdoor advertising design methods and affect consumer perception. |
|---|---|
| ISSN: |
2357-0407 |
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