The Role of Social Media in the Local Touristic Promotion in Algeria: Outlook Study on a Sample of Social Media Users
| المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
|---|---|
| الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
| المؤلف الرئيسي: | Benia, Sabrina (Author) |
| مؤلفين آخرين: | Beldjilali, Fatiha (Co-Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | جانفي |
| الصفحات: | 276 - 286 |
| DOI: |
10.55624/2382-006-001-018 |
| ISSN: |
2661-7153 |
| رقم MD: | 1358399 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media | Touristic Promotion | Touristic Marketing Mix
|
| رابط المحتوى: |
| المستخلص: |
This paper aims at studying the importance of social media in the touristic promotion in Algeria and, thus, lifting up this vital sector. To do this, we conducted an outlook study on a sample of Facebook users. To reach the study objectives, we designed a questionnaire and distributed it to the sample of the study that included 94 Facebook users. Moreover, we sued SPSS for data procession. Findings show big importance and benefits for social media in promoting tourism. Finally, the study recommends the touristic agencies to shift towards promotion of their products on internet via social media. |
|---|---|
| ISSN: |
2661-7153 |
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