Using Nostalgia as a Stimuli for Purchase in Advertising and Marketing Algerian Products: Analysing Vision
| المصدر: | مجلة آفاق للعلوم |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة |
| المؤلف الرئيسي: | Khalfi, Nacera (Author) |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 324 - 337 |
| DOI: |
10.37167/1677-008-002-033 |
| ISSN: |
2507-7228 |
| رقم MD: | 1365655 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Nostalgia | Advertising | Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
In the field of marketing and advertising, nostalgia seeks linking a product, service, or brand to the past to create an emotional link. By the time, it has existed in marketing positioning for some time, it has become a strategy that marketers can make use of through retro marketing. Retro marketing involves re-introducing an old product, service or brand, by using well known packaging or product designs, to stimulate a nostalgic link among consumers. This research aims to discuss the meaning and background of nostalgia in addition to its types which are personal, cultural, collective and virtual nostalgia. Moreover, analyzing patterns of using nostalgia in marketing and advertising Algerian products and goods. |
|---|---|
| ISSN: |
2507-7228 |
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