A Study of the Internal Factors Influencing Consumers’ Compulsive Buying Behavior in the Fashion Industry in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Nazmy, Pakinam Hisham (Author) |
| مؤلفين آخرين: | Kheir El Din, Amr (Advisor) , El-Hayawan, Hassan (Advisor) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | يوليو |
| الصفحات: | 883 - 904 |
| ISSN: |
2636-2562 |
| رقم MD: | 1373178 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Compulsive Buying | Selfesteem | Materialism | Impulsive Buying | Internal Factors | Consumer Behavior | Buying Behavior | Fashion Industry
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
The main aim of this research is to identify the relationship between the internal (self-esteem, materialism, and impulsive buying) factors influencing consumer’s compulsive buying behavior in the fashion industry in Egypt. It is assumed that the internal factors are positively correlated with consumer’s compulsive buying behavior. A total of 400 questionnaires were distributed among academic staff in 6 private universities in Cairo using probability simple random technique. The data collected from the survey were analyzed by SPSS version 3 to conduct confirmatory factor analysis, descriptive analysis, correlation analysis, and multiple regression models to support the hypothesis developed by the researcher. The results showed that there is a significant positive relationship between materialism, impulsive buying and compulsive buying behavior of Egyptian consumers in the fashion industry. While on the other hand, there is an insignificant relationship between low self-esteem and compulsive buying behavior. The results of this study could help marketers and fashion brands managers in developing the most appropriate marketing strategies while trying to reduce the negative consequences faced by compulsive buyers at the same time |
|---|---|
| ISSN: |
2636-2562 |
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