| LEADER |
02458nam a22002417a 4500 |
| 001 |
2124490 |
| 041 |
|
|
|a eng
|
| 044 |
|
|
|b مصر
|
| 100 |
|
|
|9 727244
|a Nazmy, Pakinam Hisham
|e Author
|
| 245 |
|
|
|a A Study of the External Factors Influencing Consumers’ Compulsive Buying Behavior in the Fashion Industry in Egypt
|
| 260 |
|
|
|b جامعة عين شمس - كلية التجارة
|c 2022
|g يوليو
|
| 300 |
|
|
|a 905 - 926
|
| 336 |
|
|
|a بحوث ومقالات
|b Article
|
| 520 |
|
|
|b The main aim of this research is to identify the relationship between the external (sales promotion, advertising, and credit cards misuse) factors influencing consumer’s compulsive buying behavior in the fashion industry in Egypt. It is assumed that the external factors are positively correlated with consumer’s compulsive buying behavior. A total of 400 questionnaires were distributed among academic staff in 6 private universities in Cairo using probability simple random technique. The data collected from the survey were analyzed by SPSS version 3 to conduct confirmatory factor analysis, descriptive analysis, correlation analysis, and multiple regression models to support the hypothesis developed by the researcher. The results showed that there is a significant positive relationship between sales promotions, credit cards misuse, and compulsive buying, while there is an insignificant relationship between advertising and compulsive buying. The results of this study could help marketers and fashion brands managers in developing the most appropriate marketing strategies while trying to reduce the negative consequences faced by compulsive buyers at the same time.
|
| 653 |
|
|
|a سياسات التسويق
|a سلوكيات الشراء
|a الشراء القهري
|a صناعة الأزياء
|
| 692 |
|
|
|b Compulsive Buying
|b Sales Promotions
|b Monetary Promotion
|b Non Monetary Promotion
|b Credits Cards Misuse
|b Advertising
|b External Factors
|b Consumer Behavior
|b Buying Behavior
|b Fashion Industry
|
| 700 |
|
|
|9 576173
|a Kheir El Din, Amr
|e Advisor
|
| 700 |
|
|
|a El-Hayawan, Hassan
|e Advisor
|9 727247
|
| 773 |
|
|
|4 الاقتصاد
|4 الإدارة
|6 Economics
|6 Management
|c 054
|e Scientific Journal for Economic & Commerce
|f Al-Maġallah Al-ʿilmiyyah Lil-Iqtiṣād Wal Tiğārah
|l 002
|m ع2
|o 0527
|s المجلة العلمية للاقتصاد والتجارة
|v 052
|x 2636-2562
|
| 856 |
|
|
|u 0527-052-002-054.pdf
|
| 930 |
|
|
|d y
|p y
|q n
|
| 995 |
|
|
|a EcoLink
|
| 999 |
|
|
|c 1373182
|d 1373182
|
