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A Study of the External Factors Influencing Consumers’ Compulsive Buying Behavior in the Fashion Industry in Egypt

المصدر: المجلة العلمية للاقتصاد والتجارة
الناشر: جامعة عين شمس - كلية التجارة
المؤلف الرئيسي: Nazmy, Pakinam Hisham (Author)
مؤلفين آخرين: Kheir El Din, Amr (Advisor) , El-Hayawan, Hassan (Advisor)
المجلد/العدد: ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2022
الشهر: يوليو
الصفحات: 905 - 926
ISSN: 2636-2562
رقم MD: 1373182
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
سياسات التسويق | سلوكيات الشراء | الشراء القهري | صناعة الأزياء
كلمات المؤلف المفتاحية:
Compulsive Buying | Sales Promotions | Monetary Promotion | Non Monetary Promotion | Credits Cards Misuse | Advertising | External Factors | Consumer Behavior | Buying Behavior | Fashion Industry
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المستخلص: The main aim of this research is to identify the relationship between the external (sales promotion, advertising, and credit cards misuse) factors influencing consumer’s compulsive buying behavior in the fashion industry in Egypt. It is assumed that the external factors are positively correlated with consumer’s compulsive buying behavior. A total of 400 questionnaires were distributed among academic staff in 6 private universities in Cairo using probability simple random technique. The data collected from the survey were analyzed by SPSS version 3 to conduct confirmatory factor analysis, descriptive analysis, correlation analysis, and multiple regression models to support the hypothesis developed by the researcher. The results showed that there is a significant positive relationship between sales promotions, credit cards misuse, and compulsive buying, while there is an insignificant relationship between advertising and compulsive buying. The results of this study could help marketers and fashion brands managers in developing the most appropriate marketing strategies while trying to reduce the negative consequences faced by compulsive buyers at the same time.
ISSN: 2636-2562

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