The Impact of Color Element of E-Advertising on Social Network Platforms on Sales Growth
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Youssef, Mohamed Abdel Moez Aly (Author) |
| المجلد/العدد: | مج13, ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | أكتوبر |
| الصفحات: | 241 - 269 |
| DOI: |
10.21608/jces.2022.279793 |
| ISSN: |
2090-3782 |
| رقم MD: | 1376352 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Color | E-Advertising | Social Network Platforms | Sales Growth
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase. However, concentrated marketing necessitates devising innovative strategies for intriguing customers. This study assesses. The impact of Color Element of E-advertising on Social Network Platforms on sales growth. Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument. A sample of 385 respondents was randomly selected and test instrument administered on them. Results: It showed that advertising design majorly affects the sales growth (69.6%), Conclusion: The Color used in the Eadvertising on Social Network Platforms has a positive impact on sales growth. |
|---|---|
| ISSN: |
2090-3782 |
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